Cookie profiling, also called web profiling, is the use of persistent or permanent cookies to track the overall activity of an online user. This tracking does not only happen when you are on a particular site, but it occurs throughout your navigation. This type of profiling activity is often done by marketers who buy advertising rights on thousands of popular websites in order to collect and gather information about cookies and create a single "profile" of a user. Internet advertising, as it is called, targets potential customers based on how they browse the Internet. This is the very reason why most websites display banner ads on their pages. This may not be a big deal for some, but others take their privacy seriously and do not want to be "followed" and profiled.
What do cookies do?
Cookies work as a marking mechanism to identify your computer among the millions of users who access the Internet. The information contained in a cookie is used to track the activity of a user when he visits pages online. This tracking is done anonymously, but the user must give permission before a site can store a cookie on the machine. Nowadays, most web browsers allow users to permanently disable cookies or delete them when they exit.
Why profiling cookies?
Profiling cookies is the only way for marketers to target potential customers and get them a possible product purchase. By knowing the browsing habits of a user, including the sites visited, age, marital status, and political and religious affiliations, he can show him attractive advertisements, advertisements that he will want to frequent. It's a way for marketers to increase their profits by expanding their customer base.

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